OIC developed a global community where PowerBar athletes, consumers, leaders, and partners communicate with each other and with the brand through blogs, photo and video galleries, event submissions, athlete groups, and viral content-sharing features. PowerBar.com is one of the first global community Web sites where athletes from every country can learn, train, and share content specific to their sports, with PowerBar nutritional product recommendations and e-commerce links delivered throughout the platform experience. World-champion athletes and leading athletic organizations have called the new PowerBar.com “best in class” for athlete-focused content, tools, and community features.