The 2008 PowerBar Engagement Platform expands the breadth and depth of PowerBar’s relationship with consumers. It expands the breadth by reaching out to specific new target communities such as fitness trainers, teens, coaches, dietitians, and athletic leaders. It expands the depth by offering Web 2.0 tools and resources that leverage user-generated content to create online communities, with videos and athlete testimonials that help athletes stay inspired. PowerBar also reaches out to athletes where they live online, in the social networking space, through the PowerBar nutrition widget: an embeddable Flash application that delivers the latest nutrition, training, and race information, as well as e-commerce links. These strategies reach across all “Points of Perception, Sweat, and Consideration,” by providing tools and resources that hit users at emotional, practical, and rational levels.