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Streamline collateral development into a set of five "standard" launch collaterals (data sheet, presentation, beat sheet, etc.) |
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Reduce the overall number of collateral documents by developing a Product Line Card that combines content from redundant documents |
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Prenegotiate standard rates with vendors |
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Build an online and manual content development process. This process focused on developing the component parts of standard collateral |
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Develop an internal schedule to set contributor expectations. Based on budget parameters, the manual process was adopted. |