Ad hoc design and messaging efforts diminish overall brand quality. OIC delivers a comprehensive and thorough brand identity, enabling consistent design elements and messaging throughout each brand touch point. Vulnerability to misapplication increases as the brand is extended through a variety of deliverables by a multitude of creative implementers. OIC delivers brand tools, including templates, guidelines, dos and don'ts, and comparative examples that enable understanding and accuracy when extending the brand. Lack of spirit and resolution to explore, reach, and differentiate. OIC delivers a crisp brand vernacular built on a foundation of client strategic initiatives, a collaborative discovery process, and informed creative insights.